Marketing is a vital part of running a business. You can be super awesome at what you “do,” but if no one knows that you exist, then you are not going to close any sales.
The tricky part of this is that you may not have a ton of money to put into marketing – especially starting out. There are so many places to share your business and what you do, but most of these are “pay to play.” But don’t lose hope! There are plenty of low cost ways to market your business. Here are my top 3 areas to focus on when Marketing on a Budget.
First off, if you have a business, you need a website. Period. You know why websites are important? They are an online presence to share your business with your potential clients 24/7. They work hard so you don’t have to. My favorite website platform is WordPress. They are relatively easy to set up, and you only pay for the cost of hosting. I use GoDaddy for my hosting and it costs me less than $10/month to host ALL of my websites. Use this link here to get some awesome discounts on GoDaddy hosting.
Not sold on WordPress? Check out my whitepaper on why WordPress is the best choice for websites here.
Facebook and Instagram
Ok, if you don’t have a Facebook Page or Instagram Page, you are doing your business a disservice. You know why? They are FREE. Yes, you can spend thousands of dollars per month advertising on social media, but merely having a presence will help you many times over. Having an active presence on these sites will help you share your business, have real time conversations with potential clients, and keep a fresh perspective in your business. You can update from your phone and also provide customer service without complicated website setup. I have seen businesses explode on Facebook without ever having to set up a website.
OK, if you are not collecting emails and sending SOMETHING out to your email list on a consistent basis, you are completely ignoring the most powerful marketing machine in the world – your potential client’s inbox. You know what is so powerful about having email addresses of people who opted in for updates from your business? They actually WANT to hear from you. Crazy, right?
There are TONS of email marketing programs. My favorite? Mailchimp. It starts out free for the first 2000 subscribers, and then you can pay for more emails or if you want to have fun things like emails that auto send (automations) or other cool features – my favorite is that you can pay $1 per month to see the social profiles of your email subscribers. How awesome is that?? Now you know where your potential clients are online.
Having something simple as a subscriber form on your website or Facebook page (yep, you can do that!) is a great way to start collecting email addresses, and as you have more time, you can devote some energy into creating treats for new subscribers.
Before you spend tons of money on ads or buying space in different marketing vehicles (like guides or magazines) you need to have these 3 different marketing centers set up. Not only will you have a place to send your potential clients, but you will have ways to communicate with them and close the sale.