Welcome to the Mom Owned Business Spotlight. In each installment, I will feature a new Mom Business Owner. I am so excited to show how different each business is as well as how everyone has different experiences and lessons that go along with entrepreneurship. As an entrepreneur that started my business when my daughter was born, I am passionate about business ownership, as well as honoring the mom experience while growing your business.
Today, I am talking with Lauren Patton of L. Patton Freelance Copywriting.
Tell me a little about yourself. Who do you share your life with?
How did you get into business? Did it just happen one day? Did you have an exit strategy from your day job? Do you still have a day job? I love to hear how women got their start in business!
Once we decided to return to the States, I had to think about what I wanted to do career-wise. I’ve always been a writer in some form. I’d
been a preschool teacher prior, and then a SAHM. I’d been out of the US game so long that I didn’t feel confident about my prospects, so I started taking on freelance work as a way to gain some experience I could leverage. But now I’m committed to making this my full time gig. I also just launched a review service to help small business owners DIY their own copy as an alternative to the expense of hiring a full service copywriter.
What makes you excited to “go to work” each day? What helps you push through the long days?
Every client needs something different, so everything I create is different from the last. I learn about so many things simply from doing business. I recently wrote web copy for a landscaping company, and now I can tell you a lot about drainage solutions.
What is the hardest thing about being a mom and being in business for you? What tradeoffs do you make when trying to balance both?
Trying to find the time to work is my biggest challenge. I work from home and my son is still at home with me. He’s loud and into everything (and down to one nap a day), so I don’t get a lot of uninterrupted time to work during the day. I do most of my work after he goes to bed, which means I miss out on sleep. Too bad too, because he just started sleeping through the night!
Tell me about your business! What do you do/make? Who are your ideal clients?
I specialize in writing web copy for small businesses and brands. I do a little bit of everything, but my favorite projects include landing pages, About pages and basically any static copy that appears on a website. My ideal clients are entrepreneurs who love people and who aren’t scared of investing in their own success.
Where can we find your business online? Please include your social media links as well!
You can find me at my Website.
Where do you work geographically? Do you work from home, have an office?
I work from home at a desk that is floating (and sometimes drowning) in a sea of toys. Right now I am in Japan, but we are hoping to be back in the States early next year. We haven’t decided where to settle down yet, but that’s the beauty of freelance work. I can go wherever!
For someone considering starting their own business, what advice would you give them? How would you encourage them to start out?
Do your research. Talk with people who are doing what you want to do. Read everything. Make small goals for yourself. Everything takes work and you will struggle at first. But when you get that first paying job or that first positive testimonial, it’ll all be worth it. Also, don’t sell
yourself short! Even if you’re brand new to a field, you deserve to be compensated. Find a fair price to start, and then keep raising your prices as you gain experience.
What do your kids think about your business? Do they think what you do is awesome?
He doesn’t talk much yet except to yell at me when I’m on the computer instead of reading The Very Hungry Caterpillar for the fiftieth time. But I hope as he grows, he sees how dedication and passion can create something amazing.
Lastly, if you had to do it all over again, what change would you make, if any?
I would have started sooner.
Thank you so much, Lauren for taking the time to answer my questions. If you have questions for Lauren, please ask them in the comments below. Thanks for tuning in to this edition of the Mom Owned Business Spotlight!