10 Questions with Sarah Mueller of Early Bird Mom

Mom Owned Business Spotlight

Welcome to the Mom Owned Business Spotlight. In each installment, I will feature a new Mom Business Owner. I am so excited to show how different each business is as well as how everyone has different experiences and lessons that go along with entrepreneurship. As an entrepreneur that started my business when my daughter was born, I am passionate about business ownership, as well as honoring the mom experience while growing your business.

 Today, I ask Sarah Mueller of Early Bird Mom 10 questions about herself, her business and ways to succeed. 

Photo Courtesy Sarah Mueller
Photo Courtesy Sarah Mueller


Tell me a little about yourself. Who do you share your life with?

I’m a wife and mom to 4 boys, ages 5-16. We live on 2 acres in Pennsylvania and I love being outdoors with my kids.

How did you get into business? Did it just happen one day? Did you have an exit strategy from your day job? Do you still have a day job? I love to hear how women got their start in business!

I’ve been a work-at-home mom since my first child was 3 months old! I started as a technology consultant and owned my own ecommerce German language bookstore for a while and now I’ve been writing to encourage busy moms on my blog. I’ve always loved the idea of being my own boss and creating things so each of these businesses has allowed me to do that on my own terms.

What makes you excited to “go to work” each day? What helps you push through the long days?

The emails I get from my readers and customers are my favorite parts of the day. I focus on building those connections via my blog and my email list and it’s wonderful hearing from women that I’ve made a difference in their lives!

What is the hardest thing about being a mom and being in business for you? What tradeoffs do you make when trying to balance both?

Working from home is a huge challenge. I’m the default parent if a child is sick or if someone needs to get to an appointment so that tends to cut into my working hours. For many years, I worked in the margins while homeschooling which set me up for burnout! Now that my kids are in school, it’s a lot easier to get my work done. I definitely traded sleep and stress for working hours for many years!

Tell me about your business! What do you do/make? Who are your ideal clients?

Photo Courtesy Sarah Mueller
Photo Courtesy Sarah Mueller

I write books (2 so far – a decluttering manual and a cookbook). I also write on my blog to encourage busy (and stressed out mothers). I love to challenge moms to do hard things, but also remind them to give themselves grace. I’ve found that moms can be so very demanding of themselves and I don’t think God calls us to sacrifice our health and well-being for the sake of our families. We need to give ourselves grace as well as nurturing our families. I am also launching a new program – Feed Your Family Fast.

Where can we find your business online? Please include your social media links as well!

The best place to reach me is on my blog, Early Bird Mom.

Where do you work geographically? Do you work from home, have an office?

I have a home office.

For someone considering starting their own business, what advice would you give them? How would you encourage them to start out?

Even if it’s something small, I encourage every woman who’s interested to make a plan, get good advice from someone who’s experienced, and take her job seriously.

Photo Courtesy Sarah Mueller
Photo Courtesy Sarah Mueller

What do your kids think about your business? Do they think what you do is awesome?

Ha ha! They’re impressed that I’ve written a couple books, but mainly they just roll their eyes. 🙂 I think working from home makes it hard for them to know exactly what I do, especially since it’s all intangible.

Lastly, if you had to do it all over again, what change would you make, if any?

I would get childcare much sooner. A few hours a day without interruption is absolutely priceless. Kids might protest at first, but they’ll be fine. It’s possible to build a business during naptime, but it’s reallllly hard!



Thanks so much, Sarah, for taking the time to answer my 10 questions. If you have questions for Sarah, ask them below in the comments! Thanks for checking out the Mom Owned Business Spotlight!


Mom Owned Business Spotlight with Sarah Mueller of Early Bird Mom
Mom Owned Business Spotlight with Sarah Mueller of Early Bird Mom

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